The power of brands
Madeleine started her career working in the luxury branded goods market in Japan and then the UK for Wedgwood and since then has worked with many well known brands both directly for the company concerned and as a licensee.
These include Wedgwood, Denby Pottery, Neal's Yard Remedies, Peter Rabbit, Laura Ashley, Hemingway Design, Studio Conran.
This means that we understand the power that a brand name has to reassure consumers that the product is one that they can trust.
And the importance of keeping that trust and ensuring brand integrity across everything from the product range to the marketing material.
As we said before think Ryanair, Virgin or Apple - love them or hate them, they are consistent in everything they do from the products and services offered right down to the staff attitude.
